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Summarized by Kent Larsen
LDS Basketball Star Joins Golf Products Company
(Former NBA All-Star and NCAA Coach Join FILA Golf Sales Team)
PRNewswire 8Mar00 S2
SALT LAKE CITY, UTAH -- Former NBA All-Star and LDS Church member
Thurl Bailey has agreed to work for a FILA licensee, Renaissance Golf
Products, to promote its products in its FILA Golf Business to
Business Program. Bailey, who played for the Utah Jazz, joined the
LDS Church while playing basketball in Italy.
Renaissance is aiming to become the premiere golf brand for corporate
gifts and promotions. Their business to business program seeks to
sign up corporations as partners, making them eligible to get
exclusive pricing structures for corporate gifts and promotional
items and reduced prices on FILA brand merchandise. FILA is a major
european-based manufacturer of sporting goods.
Baily, and former BYU basketball coach Tony Ingle, who also agreed to
help Renaissance, will use their contacts in the sports community to
make contacts in major corporations. "Their dynamic personalities,
notoriety that stems from their sporting careers and their individual
reputations for hard work and success are outstanding assets in our
crusade to revolutionize the golf industry," explains CEO John
Hewlett. "Right now all the major golf companies seem to be treading
the same path toward claiming a share of an overcrowded market. We're
blazing a new path -- a more direct path -- and we believe the
rewards will be substantial."
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